What is the average rate for email newsletter opening rates? How many bounces are normal? How many emails end up as spam? These are important questions and learning from them will help you improve your service. Based on running hundreds of library newsletter campaigns, here are typical numbers that we see.
| Open Rate | Click Rate | Soft Rate | Hard Rate | Abuse Rate | Unsub Rate | |
|---|---|---|---|---|---|---|
| 20-50% | 10-30% | 0.2% | 0.1% | 0.001% | 0.1% |